After 15+ years in the branding industry, we have learned a few things and have come away with ideas about how to get it done better and faster and simpler. Paying close attention to business plans and goals, we help create brand systems built to last for clients ranging from Fortune 500 to not-for-profits
Whether it’s rebranding the familiar, handling the unique needs of a merger, or starting from scratch, we solve problems by listening, interpreting and executing creative solutions, and have fun doing it… after all, what’s the point if you don’t love what you do?
Drop us a line, and let’s chat!
Process
1.
Assess
Understanding your unique business needs as well as previous work and/or the present state of the brand is critical before moving to the design phase.
2.
Strategize
Most people have strong reactions to visuals, therefore it’s important to agree on what the brand stands for – its personality, mission, and values before the design phase. Developing a strategy is critical to the success of your brand.
3.
Design
Once brand personality, mission and values are set, we develop the visuals. This can be a stand-alone logo, or a whole identity system, including color, type, image or illustration style to distinguish your brand.
What we develop will depend on your audience(s) and specific needs.
4.
Implement
This is the really fun part. We bring to life your brand through logo, visual systems, websites, social media, print and digital collateral and the like.
I’ve had the honor of working with Rebecca as she has brought Verbal Strategy capability to P&G beauty. She is a true expert at understanding the essence of a brand and showing how to bring that to a tone of voice that transcends media. Rebecca is truly a “triple threat” brand builder – verbal, graphic and positioning. Her ability to think and activate holistically is what sets her apart from others in the field!
– Amy Brusselback, Founder, Design B&B
Clients we have partnered with…
Work samples…
Rebecca Cobb Design 