I’ve been fortunate enough to have a career that pulls together my passions: design and language. I cut my teeth at top agencies in New York and San Francisco early on, and now work independently for a diverse set of clients. I am as comfortable with an individual proprietor getting started as I am presenting to a board or C suite. Here are some skills I have honed over the years…
+ Creative Direction: Lead internal and agency partners from concept development to execution for results that reflect organizational values, vision and strategic intent. Collaborate with and manage marketers, strategists, writers, illustrators, photographers, graphic and industrial designers.
+ Design: Create visual systems that work across media, build brand recognition, support strategic intent and reflect brand architecture. Develop design strategies and tools for to ensure consistent and strong branding. Implement design systems into collateral including websites, digital comms, print materials and the like.
+Voice: Develop consistent tone of voice, names and brand lexicon to support and strengthen broader brand identity and increase brand recognition.
+ Strategy: Bring fresh, agile thinking to brands. Able to see how all parts of brand expression impact the whole, in both the long and short term. Work to simplify the complex, and move quickly to deliver solutions that align creative execution with client strategy.
Let’s work together!
Rebecca Cobb Design 